Every pick tracked against the S&P 500

Smarter than
an index fund.
Simpler than trading.

We test investing strategies on 10 years of real market data and publish only the ones that beat the S&P 500. Pick one, invest a fixed amount, hold for years. Every pick is tracked in public, losers included.

Free daily picks by email. No card, no trading, no charts to watch.

How it works

01

We test the strategies

Every idea is run on 10 years of real prices. Only strategies that beat the S&P 500, in good years and bad, go live. Each one picks from the 500 biggest US companies every night.

02

You choose and invest

Pick the strategy that suits you, then invest $100 a day, $500 a week, or whatever you like, with any broker that sells fractional shares.

03

You hold for years

No stop losses, no selling in a panic. We’ll tell you if a business you own gets worse. Otherwise, let it grow.

Why it’s different

Real money, in public

Tom buys every pick with his own $100 a day. You see his actual portfolio.

Tested, not hyped

Every strategy shows its full history, its worst drop and how often it trailed the market.

An honest benchmark

Everything is measured against simply buying the S&P 500. If we’re behind, you’ll see it.

Learn as you go

Every number explains itself, plus a short course for complete beginners.

Every pick, winners and losers

Pricing

Free

$0
  • Today’s picks by email
  • Every strategy’s public track record
  • Weekly lab results
  • The beginner course
Start free

Pro

Most popular
$249 / year
or $29 a month
  • Everything in Free
  • Full top-10 lists for every strategy
  • The full reasoning on every pick
  • Your own portfolio vs the S&P 500
  • Health-check alerts on what you own
  • One sector focus of your choice
Join the list for Pro

Pro+

$499 / year
or $59 a month
  • Everything in Pro
  • Follow several strategies at once
  • Sector portfolios: tech, healthcare, energy and more
  • Build your own strategy and backtest it
  • Breakout and breakdown alerts
  • New features first
Join the list for Pro+
Founding members: the first 500 subscribers get Pro for $19 a month, locked in for life.Paid plans open soon

Questions

Do I need to know anything about stocks?

No. Every pick comes with a plain-English reason, and every number has a one-tap explanation.

Which broker do I use?

Any broker that lets you buy fractional shares, so $100 can buy part of any stock.

What if a stock goes down?

Some will. Long-term investing means riding out dips. We only flag a holding when the business itself gets worse, not when the price drops.

Will I beat the S&P 500?

That’s the aim, not a promise. That’s why the comparison is shown on every screen, good months and bad.